Jay-Z continues to backpeddle on his “D.O.A.” intentions.


Most savvy artists are aware that if you precede a current trend with “death of” in order to create a song title, it will inspire not a little controversy. Jay-Z is one of the most savvy cats in Hip-Hop. He’s intelligent, charismatic, wealthy beyond all measure, yet continues to pussyfoot around the topic of his song “Death of Auto-Tune.” He likes to ignore the gravity of having a well-known figure in Hip-Hop take a hard position on a topic that has polarized fans of the music by saying things like “I didn’t know it’d be a cultural dispute.” Jay-Z, it was a cultural dispute before the song was released, so you can miss me with that nonsense. Also, “D.O.A.” wasn’t some gentle reminder that Hip-Hop needs to be more original, it was aggressive and confrontational, which is why so many people appreciated it. His continued passive-aggressiveness about his own song is exhausting.


“I really just wanted to send a message to rap; I didn’t know it’d be a cultural dispute. I really wanted to have the conversation, like “are we just going to sound like each other? Everyone’s going to sound the same? That’s what we’re gonna do? Don’t ya’ll know this is dangerous? And this is just how rock and roll got pushed from the forefront?” We did this to rock and roll. Everyone was doing the hair-band thing on MTV with the tight pants. They all had the big hair, just different colored tights. It just became about more of a look and a sound than the emotion of the music. And that’s what hip-hop’s becoming. It’s losing the emotion — you can’t have emotion in the robotic voice. I can’t feel anything! And then everyone sounds the same. I really wanted to have the conversation amongst us. And it went outside the culture.”


“Jay-Z on DJ Hero, ‘D.O.A.,’ and His Future Career As a Bar Mitzvah Performer” — Vulture


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6 thoughts on “Jay-Z continues to backpeddle on his “D.O.A.” intentions.

  1. ‘We did this to rock’and roll’ – I think the irrelevancy of hair-metal or butt-rock owes more to Nirvana and grunge then the rise of hip hop into the mainstream. As far as autotune is concerned, until rap artist’s refine their vocal delivery, it will continue to be utilized. It’s interesting to note that when Zapp and Roger employed the harmonizer effect into their sound, it was an earmark of originality that thankfully didn’t percolate extensively into mainstream pop at the time, and imo has a classic sound in retrospect. I don’t think the adoption of the ‘autotune effect’ into current hip-hop will sound classically retro in ten years but will leave a rather distasteful mark on music history and resign itself to wedding/bar mitzvah playlist territory ala’ bad disco. I think all this electrotrash crap, which also employs autotune (lmfao, hypercrush, ect) will follow the same fate and will be buried even further into oblivion. Like Jay-Z said, ‘I can’t feel anything’.

    This comment was originally posted on Idolator: Music News, Reviews, And Gossip

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